How to be Sucessful at Making Money Selling Jewelry

My personal motto has always been “when the going gets tough, the tough gets going.”

You just need to be creative and find alternative methods and techniques for making money selling jewelry.

Begin by developing a strong plan of action and consider diversifying into different marketing arenas. The mistake many jewelry artists make is to focus their energy on only one selling venue.

Consider you personality, lifestyle and the amount of time you are willing to devote to making money selling jewelry.

Review you skills and personal knowledge. Are you going to be creating your own handcrafted jewelry or are you interested in selling jewelry form sources like Premier designs jewelry catalog? Can you buy wholesale silver jewelry and resell it?

How much income can you honestly invest to start your business?

How much money do you need to make in order to pay your business and personal expenses?

Once you have assessed and answered these questions is time to:

• Set Goals: They keep you focused and allow you to reach your target. Goals need to be Specific - Measurable - Attainable - Relevant - Timely.
  
  In other words, SMART
  

• Develop a business plan: Why should I go through the trouble developing a business plan? The answer is simple:
  
  1. It forces you to look at your business objectively.
     

  2. It helps to focus ideas and study how feasible they are.
     

  3. The finished report will serve as a guide to assess your present status and the future of your business .
     

  4. It can help you manage the business and prepare you for success.
     

  5. It is a strong communication tool for your business. It defines your purpose, your competition, your management and personnel.
     

  6. It serves as a reality check.
     

  7. It becomes a proposal to financial institutions to obtain funding for your business.
     

  Develop a marketing and promotional plan: Appealing to the deeper emotional reasons for buying jewelry.
  

• Describe your product in detail. What makes it unique?
  

• Define your target market.- Who are the people interested in purchasing your jewelry and how much are they willing to spend?
  

• Write down the benefits of your products or services. Why should people by your jewelry and not other product.
  

• Describe how you will position your jewelry. Where will you be selling your jewelry.
  

• Define your marketing methods. Will you advertise, send e-mails, use Internet marketing, direct marketing, or public relations?
  

  Tips: A Unique Selling proposition will determine your marketing plan and the approach you take. Consider helping others while selling their affordable handmade jewelry Establish a budget just for marketing; include your time and effort. Revisit your marketing plan periodically and revise it accordingly.

  
  

  
  

  Learn to sell: everyone of us has had to sell something in our life time. Defining your own selling personality and style is important. .Selling is the way you build rapport and trust with your future clients. It requires you to know how to handle objections and promote your jewelry. The following are some important guidelines to follow.
  

• Be knowledgeable: Know you product with passion, Understand the competition and how your product is unique. Know your buyers and their interest. Recognize the emotional connection people make with your jewelry and use it.
  

• Be yourself: Do not try to copy someone else. No one has the passion that you have for your work. If you think you need more skills in order to to sell effectively, and then get them. Take a course or attend a seminar.
  

• Be honest: Believe in yourself, your ideas, and your jewelry you will be more comfortable selling. Keep integrity in all your selling transactions and clients will come back to buy from you.
  

• Listen: Listen to you clientele, they are the ones buying your jewelry. When you listen you can tailor your responses appropriately and make a connection.
  

• Be concise: Present you jewelry in a way that is respectful and appealing. Avoid battling with a client when they make a hurtful comment. I once asked a salesperson a question about a bead; she answered in anger “If you have to ask, then you should not be buying from me.” I never went back to her and found other sources that sold the same type of product.
  

• Be There: make your client feel that they are the only one that exist. Offer you undivided attention and answer their questions promptly.
  

  Now that you are armed with the basics we can begin making money selling jewelry,this hurts their chances of making money selling jewelry.
  

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